Shoestring Marketing | Marketing Strategies Logo

High-Impact Marketing Solutions


We specialise in startup marketing and work predominantly with early-stage tech companies who have extremely tight budgets and we know that they generally need marketing solutions which will drive immediate, tangible, measurable results. 

As our name suggests, we ensure our services remain affordable as a way to ensure startups have access to high quality marketing without breaking the bank.


Shoestring Marketing is a vibrant and fast-growing strategic marketing agency that gives our clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ full-time staff of their own.

Our team brings a wealth of experience from some of the world’s most formidable brands and startups; bringing that expertise to your digital fingertips!

Emma Hoffman

Cofounder & CEO

David Graber

David Graber


Jo-Ann Chan

Jo-Ann Chan


Marianne Lima

Marketing Strategist


Our integrated approach allows us to optimise your sales and marketing activity across multiple channels by creating demand, generating interest and delivering qualified sales leads.

Strategic data-led thinking mixed with creative energy and digital software expertise allows clients to target the right people, in the right place, at the right time and gain improved commercial results.

All of our services include:

  • All required software licenses
  • Campaign message drafting
  • Data cleaning
  • Campaign setup
  • Daily monitoring + optimisation
  • Weekly reporting
  • A/B copy testing
  • Access to a live dashboard

Go-To-Market Strategies

We create comprehensive growth strategies according to your objectives, budget and timeline. It's delivered as a 'playbook' so you can action it yourself.

Content Strategies

A tailored plan for publishing written and video content in the right places to position you as 'subject matter experts' and build brand credibility.

Competitor Analyses

A deep, detailed analysis of your competitors to understand where their traffic is coming from, what's working and what's not working so you avoid their pitfalls.

Lead Gen Automation

Put B2B lead generation on auto-pilot and drive new client engagement opportunities. Includes outreach to up to 2,000 prospects per month.

Email Drip Campaigns

Send automated email drip sequences to an email database with plain text emails. We can automate outreach to an unlimited number of prospects per month.

Email Marketing

We design your eNewsletter templates, curate the content and disseminate the campaigns to your database of subscribers. We work with most major email tools.

SEO Optimisation & Website Audits

We combine in-depth keyword research, on-page and off-page SEO, as well as quality content creation.

PPC & Retargeting

Google adwords and display network campaigns. Campaign setup, ad copywriting and ongoing optimisation are included. Ad budget not included.

Startup Directory Listings

We'll get your business listed on 200+ specialised directories. Perfect for organic SEO and exposure.


Do You Want To Boost Your Business?

Book a consultation call with us today