Shoestring “Marketing Playbook”

Example Marketing Strategy Playbook

We help your business succeed by creating a comprehensive, affordable and easy-to-implement “Marketing Playbook” for you based on achieving your business goals.

The “Marketing Playbook” outlines the marketing activities, with detailed instructions on how to execute each activity. Our strategies are tailored to your desired outcome, budget and goals.

Why should you do it yourself? Nobody knows your business better than you do. Don’t risk outsourcing your vision – we’ll give you the tools and design the framework to scale your business. 

Speak to us before spending another cent on marketing. We’ll only take on your project if we believe we can create significant value for your business.

The Shoestring Marketing Difference

Most businesses will spend a lot of money figuring out what works and what doesn’t. That’s where we come in. With over a decade of strategic experience with Startups and SMEs, we know which mix of activities will suit your business, and will match those activities to meet your objectives. 

We’ll save you paying thousands of dollars per month on Agency account fees where you’re not in control, and we’ll show you how to maximise your profits and sustain them over time. Plus, you’ll leave with a Marketing Strategy Playbook so you can continue achieving even when we’re not around.

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Your customised “Marketing Playbook” based on your business goals and budget will include:
  • Go-To-Market Strategies
  • Target Market Analysis
  • Pricing Strategies
  • Competitor Analysis
  • Market Segmentation
  • Website & SEO Auditing
  • Break-Even Analysis
  • Industry Research
  • Marketing Budget
  • Timelines & Calendars

Don’t Just Take It From Us

Our Client

Talk to us about your goals, we'll build a plan to achieve them.

Step 1: Consultation

In our first conversation, we’ll aim to get an understanding of your vision, goals, objectives and restrictions. We want to understand what’s worked in the past and what hasn’t. We’ll then use this as the basis for creating your marketing plan.

Step 2: Plan Preparation

Once we have an understanding of your objectives, our marketing experts get down to studying your industry, researching your competitors and creating a backdrop against which they can create a
successful marketing plan.

Step 3: Propose Plan

We present your custom marketing strategy as well as a step-to-step guide on how to implement it. For example, if we recommend a Google Ad campaign, we’ll also explain exactly how to set it up and which keywords to target. Easy peasy!

About Us

Emma is an experienced marketing specialist and serial entrepreneur. Ranked as one of the ‘Top 50 Australian Female Entrepreneurs Under 40’, her results-driven approach and proven marketing success make an asset to any project, big or small.

David’s broad experience as a lawyer, public servant, start-up founder, TV series producer and Chief Strategic Officer will benefit your project. ‘Out-of-the-box’ thinking is where he starts. David’s legal background helps keep our advice practical and detail oriented. 

Our Packages

All packages include a one hour initial consultation, a round of edits and a draft review consultation before the final strategy is delivered.

Mover & Shaker
$ 1,200
  • Target Market Analysis
  • Customer Segmentation
  • Problem vs. Solution
  • SWOT Analysis
  • Online Marketing Channels
  • Offline Marketing Channels
  • Instructions Per Activity
  • Website Audit & Strategy
  • SEO & Keywords
  • Timeline & Calendar

Momentum

$ 2,000
  • Target Market Analysis
  • Customer Segmentation
  • Problem vs. Solution
  • SWOT Analysis
  • Online Marketing Channels
  • Offline Marketing Channels
  • Instructions Per Activity
  • Website Audit & Strategy
  • SEO & Keywords
  • Timeline & Calendar
Popular

Hyper-Growth

$ 3,000
  • Target Market Analysis
  • Customer Segmentation
  • Problem vs. Solution
  • SWOT Analysis
  • Online Marketing Channels
  • Offline Marketing Channels
  • Instructions Per Activity
  • Website Audit & Strategy
  • SEO & Keywords
  • Timeline & Calendar

*Additional consulting hours are charged per hour. All strategies are delivered within 2 weeks but clients can opt for priority project delivery for an additional fee.

Get In Touch