We specialise in startup marketing and work predominantly with early-stage tech companies who have extremely tight budgets and we know that they generally need marketing solutions which will drive immediate, tangible, measurable results. 

As our name suggests, we ensure our services remain affordable as a way to ensure startups have access to high quality marketing without breaking the bank.


Shoestring Marketing is a vibrant and fast-growing strategic marketing agency that gives our clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ full-time staff of their own.

Our team brings a wealth of experience from some of the world’s most formidable brands and startups; bringing that expertise to your digital fingertips!

Emma Hoffman

Cofounder & CEO

David Graber

David Graber


Jo-Ann Chan

Jo-Ann Chan

Marketing Strategist


Our integrated approach allows us to optimise your sales and marketing activity across multiple channels by creating demand, generating interest and delivering qualified sales leads.

Strategic data-led thinking mixed with creative energy and digital software expertise allows clients to target the right people, in the right place, at the right time and gain improved commercial results.

All of our services include:

  • All required software licenses
  • Campaign message drafting
  • Data cleaning
  • Campaign setup
  • Daily monitoring + optimisation
  • Weekly reporting
  • A/B copy testing
  • Access to a live dashboard

Go-To-Market Strategies

We create comprehensive growth strategies according to your objectives, budget and timeline. It's delivered as a 'playbook' so you can action it yourself.

Written & Video Content Strategy

Publish written and video content in the right places to position you as 'subject matter experts' and build brand credibility.

Social Media Management

We can manage all of your social media communities. We'll include content creation, post-scheduling, keyword research and more.

SEO Optimisation & Website Audits

We combine in-depth keyword research, on-page and off-page SEO, as well as quality content creation.

Lead Gen Automation

Put B2B lead generation on auto-pilot and drive new client engagement opportunities. Includes outreach to up to 2,000 prospects per month.

Social Media Automation

Put your brand's Facebook, Instagram, Pinterest, YouTube and Twitter on autopilot. Grow your audiences 10 x faster and fast track social lead generation.

Email Automation

Find prospects and reach out with automated email sequences while staying warm and personal. Email database provided with outreach to up to 1,000 prospects per month.

PPC & Retargeting

Campaign setup, ad copywriting, a monthly budget and ongoing optimisation are included. Ad budget included.

Startup Directory Listings

We'll get your business listed on 200+ specialised directories. Perfect for organic SEO and exposure.


Do You Want To Boost Your Business?

Book a consultation call with us today